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CONXITY'S GLOBAL COMMUNITY

15 Million American and 1.8 Million Canadian travellers are:

98% travelled last year

53% visit new places

84% have a passport

	With a strong preference for new destinations and unique attractions
	Independent, organized, frequent and long-stay travellers for both pleasure and business
	US GLBT travellers take an average of six overnight trips per year
	Canadian LGBT travellers spend twice as much per trip as their non-LGBT counterparts ... and travel twice as often

95% purchase online

75% book travel online

	HIgh-level internet users with fast access to information
	Early adopters of new technology
	Use social networks more per week than other users
	Conduct much of their practical business online, including researching and booking travel

44 median age

70% college / university

$85k household income

	Well educated, well read, knowledgeable
	Have a higher-than-average, disposable income which enables them to spend more
	Informed about travel trends
	Canadian gay travel market valued at $5.4 billion, total North American GLBT market in $65 billion

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